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The Circular Economy is a Myth: Why We Need to Rethink the Way We Think About Sustainability

Posted on May 21, 2025 By Dante No Comments on The Circular Economy is a Myth: Why We Need to Rethink the Way We Think About Sustainability

As we continue to hear about the importance of the circular economy in reducing waste, conserving resources, and mitigating climate change, a nagging question has been on my mind: is the circular economy really a viable solution to our environmental woes, or is it just a buzzword masking our true lack of progress? The more I delve into the concept, the more I realize that the circular economy, as it’s currently understood, is more of a pie-in-the-sky ideal than a practical reality.

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The circular economy’s core principle is to design out waste and the continuous consumption of resources, keeping products and materials in use for as long as possible. Sounds simple, right? But, in practice, it’s a complex web of stakeholders, regulations, and technologies that’s difficult to navigate. For instance, take the concept of product-as-a-service, where companies design products to be shared or returned for reuse. Sounds great in theory, but what about the infrastructure to support it? The logistics of retrieving and refurbishing products are still in their infancy, and the costs are prohibitive.

Another challenge is the lack of standardization and governance. Without clear regulations and guidelines, companies are left to self-regulate, which often leads to greenwashing and a lack of transparency. The European Union’s Circular Economy Package is a step in the right direction, but its implementation is still patchy, and the devil is in the details. For example, the package’s focus on waste reduction may inadvertently create a market for low-quality, recycled materials that are difficult to source and process.

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Moreover, the circular economy’s emphasis on recycling and reuse ignores the elephant in the room: the constant stream of new, high-tech products that are designed to be discarded after a short lifespan. We’re witnessing a commodification of electronic waste, with companies like Apple and Samsung pushing the boundaries of planned obsolescence. The circular economy’s philosophy of “reduce, reuse, recycle” seems quaint in the face of this reality.

So, what’s the alternative? Rather than chasing the elusive dream of a totally circular economy, perhaps we should focus on the concept of “enough.” Enough growth, enough consumption, enough waste. It’s time to redefine our relationship with resources and acknowledge the limitations of the planet’s capacity to support our lifestyle. We need to prioritize repair, refurbishment, and reuse over continuous consumption and production.

In this light, the circular economy becomes less about a grand, systemic shift and more about incremental, community-driven efforts to create a more sustainable, equitable, and just society. It’s about recognizing that our individual choices, such as buying second-hand, choosing local, and investing in durable products, can collectively drive change.

In conclusion, while the circular economy is an important concept, it’s time to temper our expectations and acknowledge the complexity and challenges inherent in its implementation. Rather than relying on a mythical, all-encompassing solution, we should focus on creating a more nuanced, incremental approach to sustainability – one that prioritizes people, planet, and practicality over ideology and buzzwords.

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